ZEPETO is a popular app that allows children aged 13 and above to create 3D avatars and explore vibrant virtual worlds. Its age rating is somewhat contentious, with the Google Play store classifying it for ages 3+, while the Apple store rates it at 12+, causing concern among parents regarding its suitability for younger users. ZEPETO offers numerous benefits, including extensive character customisation, collaboration with well-known brands, and opportunities for global socialisation. However, it presents several risks, such as potential interactions with strangers leading to inappropriate communications and an environment that can encourage excessive screen time through daily in-game incentives. Furthermore, the lack of comprehensive parental controls puts the onus on guardians to monitor usage. As users can also create their own content based on popular culture, children may inadvertently encounter age-inappropriate material. Understanding both the advantages and drawbacks of ZEPETO is essential for parents to make informed decisions about their children’s online activities.
